Vice is working to bolster its first-party data strategy, improve its registration process and double down on contextual ads.
| Vice says it has a global audience of “more than 350 million individuals,” but only a minority of those users are logged in at any time. With third-party cookies soon to be obsolete and Apple clamping down on the free-for-all sharing of mobile IDs, Vice's first-party data strategy aims to improve its registration process and double down on contextual ads. Read more below. In the latest example of bolstering its first-party data offering for advertisers, Vice Media Group is using a new tool from consumer reporting agency Experian and data platform Infosum. Business Insider publisher is announcing this week the launch of a news bureau in Singapore, kicking off with four reporters and a salesperson. Red Ventures has quietly built a portfolio of over 100 news and information sites over the past five years, with CNET as the most recent. Keen to stay front-of-mind among young first-time car-buyers, Honda embarked on an esports and video games sponsorship strategy in 2014 and has been doubling down on that investment ever since. Other things to know about Join us at the Digiday Publishing Summit Worldwide LIVE, where we’ll go deep on how publishers around the world have emerged from the last six months -- of multiple crises -- leaner, more agile and laser focussed on profit-driving business lines. See what we’ll be covering and secure your pass today. In a new webinar on October 20 at 1 p.m. EDT, learn the tactics and techniques that the New York Post and other successful publishers used to launch, grow and sustain a diversified monetization toolkit during the pandemic. Sponsored by StackCommerce. | | |
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