| | | Join Ragan on March 9 for a must-attend virtual workshop, where you'll get the latest change communication strategies, skills and tools you can implement now to prepare your employees and other stakeholders for simmering crises and looming changes. Register now for this workshop on March 9th. | | Speakers: | | Daniel Lemin
Vice President of Reputation and Advisory/Digital
Edelman |
| Sheila Noel
Vice President of Global Employee Communications
Ultimate Kronos Group |
| Brooke Robertson
Director of Public Relations, Senior Communications Manager
TechnipFMC |
| | Diana Peltier
Change Communications Consultant
Ragan Consulting Group |
| Roger Kerson
Communications Consultant
National Council for Occupational Safety and Health |
| Julia Christenson
EVP, Employee Experience Group Head
Edelman |
| | Top 10 things you'll learn: | | What's next in: Return to the workplace, staff reorganizations, M&As, vaccine rollouts, diversity and inclusion, and more How to combat fear with facts for each of these hot-button issues Why change communications frameworks like Prosci's ADKAR model (awareness, desire, knowledge, ability and reinforcement) are RIP—and the new, more responsive frameworks you should be using The anatomy of a successful change management communications strategy in the new "WFH-meets-WTF" age The nonprofit “built for good” conundrum: How to overcome a common “If it ain’t broke, don’t fix it” attitude in nonprofit change management The neuroscience of change: Why employees resist it and how to flip the script so they embrace what's next by focusing on opportunity Partnering with leadership to develop information guides and talking points How to share these materials and engage employees on the new direction New and traditional digital channels to maximize reach for your change communications content—from Intranets and emails to newsletters, townhalls Best ways for PR, HR and marketing to collaborate | | One thing is sure amid all the uncertainty: You can't be reactive. And to be proactive you need to start with the right structure and strategy for communicating change. | | | | Questions? Contact Shallon Blackburn, Customer Service & Sales Manager, ShallonB@ragan.com. |
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