Hello John,
Launching a re-engagement campaign, I must admit I was a little hesitant. Perhaps you haven’t received or clicked on a MarketingExperiments or MarketingSherpa email in a while, maybe you don’t want to hear from us anymore.
So, I’ve been pleased to see the overwhelming response to the below email we originally sent you two days ago. Subscribers told us it was an “elegant example of how to re-engage with a prospect” and said “thanks so much for these little jewels. I can put them to good use.”
Based on that feedback, we wanted to send a follow-up to the below email because you haven’t yet clicked on any of the free resources or unsubscribed. Maybe you opened it, were about to click, but were distracted by someone walking into your office. Maybe it was stuck in your clutter folder. Or maybe you’ve been in Tahiti.
If you’d still like to get customer-first science methodology and discoveries from MECLABS Institute’s publishing brands, just click on one of the free resources in the original email below. It’s the kind of valuable content we usually put behind a squeeze page but have made easily available with just one click because you’ve got the inside track – you’re already a subscriber.
Of course, if you don’t want email from us, we don’t want to bother you. Just click here to unsubscribe.
Daniel Burstein
Senior Director of Editorial Content
MECLABS Institute
d.burstein@meclabs.com
From: Daniel Burstein, MECLABS Institute [mailto:d.burstein@meclabs.com]
Sent: Friday, July 7, 2017 4:56 PM
To: newsletter@newslettercollector.com
Subject: Have you overlooked these 85 free marketing resources? |
| | John,
Our team noticed you have not been engaging with our email newsletters in a while. If that is because you do not find our content valuable, it’s easy to unsubscribe. Just click here. We don’t want to send email to anyone who doesn’t want to receive it. (Don’t worry, our reporters won’t be offended...we promise.)
But if it’s because you’ve just been too busy, I wanted to call your attention to some rich content we used to charge for but now offer free to MarketingExperiments and MarketingSherpa email newsletter subscribers. Since you already subscribe, we’ve bypassed the typical form page and included links below that send you directly to each resource — one click to download, no form completion is required. | EXECUTIVE SERIES DOWNLOAD
The Web as a Living Laboratory | | 18-page strategic publication designed for the executive Based on over 15 years of research and more than 10,000 experiments conducted to understand why people say "yes" |
| TACTICAL GUIDE TO OPTIMIZING LANDING PAGES
Landing Page Optimization 30-Minute Marketer | | 16-page PDF report 13 tactics for customizing your page to appeal to your specific website visitors and improve your conversion rates |
| LATEST RESEARCH
Customer Satisfaction Research Study | | 54-page PDF report 28 charts Based on data from 2,400 in-depth customer responses |
| You can see all 85 resources we offer our community of marketers here.
Our job is to help you do your job better. So, let us know how we can help.
Or, if you prefer to not receive any new research or resources, please unsubscribe at the link below.
Daniel Burstein
Senior Director of Editorial Content
MECLABS Institute |
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