At the Festival of Marketing 2018, Jon Davies, Head of Digital at Vodafone, revealed some fascinating insights about the development and success of TOBi, the commerce-enabled chatbot that helps people buy new phones and SIM only plans.
Maximising the ROI of Digital Marketing Being able to accurately quantify the contribution that a marketing programme has upon revenue and profits is the holy grail of marketing measurement, yet there remains little consensus over the best way to do this. Our report seeks to clarify the conundrum of how marketers can calculate their ROI.
Taking your communications from a one-off dispatch right through to a carefully planned, targeted campaign including sophisticated email marketing techniques takes some thorough planning, and that’s where our Campaign Planning Guide comes in handy. This guide shares our best advice on how to organise your campaign planning like an email marketing pro.
Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster. This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company. It will show you how to select the right system, and what investments are required for success.
