AUGUST 31, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for TGIF August 31. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

Reading "digital body language" has become an auto-retail marketing skill says Andy MacLeay of Dealer.com.

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What do modern car consumers want? Everything!

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WardsAuto is predicting electric-vehicle sales will triple in seven years. Check out our brand-by-brand chart.

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We travel to Jackson, WY, to see what the ’19 Chevy Silverado can do. Read all about it here.

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The Attribution Revolution: Take the guesswork out of your digital ad strategy
As the retail industry downshifts from a long period of growth, a new dynamic is taking shape, one that impacts the effectiveness of traditional KPIs. Multi-touch attribution, however, helps you see the bigger picture and plan for what’s next. Click to learn more!

Hyundai Motor America’s chief marketing officer tells how the brand tries to close the online-off-line gap.

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The case is In re Automotive Parts Antitrust Litigation, No. 12-md-02311 in U.S. District Court for the Eastern District of Michigan. This is the third group of settlements that provide benefits to eligible Auto Dealers. The deadline to file a claim for the third group is January 21, 2019.

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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