WardsAuto Dealer 5
WardsAuto Dealer 5
 

OCTOBER 29, 2020

Hey there. Welcome to the WardsAuto Dealer 5 for Thursday Oct. 29. We've put together items from WardsAuto.com and across the Internet. So let's go:

1.

‘Reading’ People Becomes Harder for Dealership F&I Managers

Customers wearing protective masks or turning off their computer cameras during video conferences makes it tough to pick up visual cues.

Full article

2.

Rust in Peace: Cars Not Returning for 2021

October is the time when automakers kill off unpopular cars, when their time as new models on this earth pass, never to return, as reported by The Detroit News.

3.

GMC Outlines Hummer Marketing Strategy

GM is asking dealers to adhere to a no-haggle pricing strategy that insures there is only one Hummer price across the internet, company President Mark Reuss says.

Full article

4.

The Best and Worst Drivers by State

In the five years QuoteWizard has been publishing its best and worst driver study, one thing has become clear: No matter where you live and drive, those drivers are the worst.

5.

Car Buying Predicted to Remain Mainly In-Store Vs. Online

Car dealership lead providers with the largest audience and who offer the best customer experience “win the war,” says CarGurus CEO Langley Steinert.

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives. 

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out. 

Now for the legal stuff...