| As third-party cookies phase out, Identity Resolution Platforms: A Marketer's Guide from MarTech offers critical insights for marketers. Discover how these tools can help you: Unify customer data across channels Enhance first-party data strategies Improve cross-channel attribution Navigate privacy regulations Leverage AI for better matching and insights This guide covers the latest market trends and can help you decide if an identity resolution platform is right for your company. Inside you'll find profiles of leading vendors, capabilities comparisons, pricing information, and recommended steps for evaluating and purchasing.
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