As Facebook teems with political posts — and ads — in the home stretch of this presidential election season, advertisers have begun to ask their media agencies whether or not they should take a break from the platform. And sell-side companies are seeing an opportunity to vacuum up those budgets that are no longer earmarked for the social network. Ziff Media Group is one of those companies and has been using advertiser unease around Facebook to promote its private programmatic marketplace, hoping its flexibility and scale can pique advertiser interest. Read more below. - Not every brand is going to step away from Facebook in the next six weeks, and many that do understand it will come at a cost.
- Google's new “Limited Ads” tool offers a way for publishers to serve ads to users who don't want to share their cookies. But Google's strict interpretation of GDPR looks unlikely to work in publishers' favor.
- In the latest edition of our Confessions series, we hear from a marketing exec for a DTC brand who's full steam ahead on TikTok and who has decided to ignore the politics surrounding the app.
- Branded video shoots continue to be at least partially remote with clients checking in via Zoom, which can complicate producers’ communication with on-set crews.
- Google will pay $1 billion to publishers over three years as part of its Google News Initiative from Thursday, starting with publishers in Germany and Brazil.
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| Facebook Ad Boycott | | | | Publishers are competing with native ad networks, platforms and each other for budgets that had originally been earmarked for Facebook. | | |
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howdy! | Publishers and Google | | | | The new tool offers a way for publishers to serve ads to users who don’t want to share their cookies. But Google’s strict interpretation of GDPR looks unlikely to work in publishers’ favor. | | |
| Sponsored by Xandr | | | | Impending browser changes will promote consumer privacy. But some advertisers are treating them as an opportunity to champion privacy while finding new and innovative ways to provide relevant, targeted ad experiences. | | |
| Advertisement |  | | |
howdy! | The Confessions | | | | A marketing exec for a direct-to-consumer brand is full steam ahead on TikTok and has started to ignore the politics surrounding the app. | | |
| Sponsored by Datasine | | | | Even as 84 percent of surveyed marketers say empathetic messaging is rapidly becoming more important, a majority of them are finding it very challenging to successfully inject the right amount of empathy into their messaging. | | |
howdy! | Programming & Production | | | | Branded video shoots continue to be at least partially remote with clients checking in via Zoom, which can complicate producers’ communication with on-set crews. | | |
| Advertisement |  | | |
| Sponsored by Revcontent | | | | Increasingly, publishers are insisting that favorable terms like up-front cash, guaranteed CPMs and favorable rev-share agreements are baked into their vendor contracts. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Despite experiencing record e-commerce sales during the coronavirus, DTC CEOs are trying to prepare for how to handle some worst-case scenarios over the holidays. | | |
howdy! | Video Anywhere | | | | Digiday caught up with former Turner president David Levy to hear more about what the future of esports means for advertisers. | | |
| | | | | A group of 18 former Deadspin employees have launched Defector Media with a much more collective ownership structure. |
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