If Americans were already skeptical that higher education is worth the expense, the financial toll of Covid-19 has made college an even harder sell. For institutions to thrive, leaders must figure out ways to attract new students and keep the ones they have enrolled.
Recruiting and Retaining Students in a Challenging Market outlines what students need from your college, with insights from experts and innovators who’ve achieved documented success. Inside you’ll find strategic advice for building enrollment and keeping students engaged, case studies from different kinds of institutions across the country, and a
Chronicle analysis of which institutions are leaders in retaining and graduating today’s more diverse students.
