Private equity-funded Recurrent Ventures now has 20 digital media brands under its purview — and is on the hunt for more acquisitions. But is its approach to injecting new life into these titles sustainable?
| Recurrent Ventures is starting 2022 in the middle of its coming out party. The progress Recurrent makes, both this year and beyond, will help answer questions that sit at the heart of key conversations in media: Can this approach scale, as Recurrent rapidly integrates new companies into the fold? And could Recurrent be reshaping the reputation of private equity’s role in media by successfully boosting the growth of these digital brands? Read more below. Private equity-funded Recurrent Ventures now has 20 digital media brands under its purview — and is on the hunt for more acquisitions. But is its approach to injecting new life into these titles sustainable? Web 3.0 is set to change the way brands interact with consumers, publishers engage audiences and the way the advertising business is conducted online. After its recent acquisition by Graham Holdings, Leaf Group's CEO Sean Moriarty said vertical-focused expertise is the best direction for continued growth. With the Grammy’s recently postponed and the Golden Globes off the air, the opportunity to reach live audiences this time of year have dwindled outside the Super Bowl. More in this Digiday+ Marketing Briefing. Other things to know about Deadline extended: The Digiday Media Buying and Planning Awards recognize the output of agencies as they navigate the path forward. Submit by this Friday, January 21 to be considered. Marketers are realizing the full potential of CTV advertising and how to fully leverage it — and that applying linear TV strategies is no longer enough. Sponsored by MNTN. Download this new guide to learn how marketers are fine-tuning and configuring campaigns to better match the nuances and audience opportunities of iOS versus Android. Sponsored by AdColony. | | |
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