Beyond the funnel: A new approach to content marketing.
| Thanks to a huge increase in advertising, Reddit turned a profit last quarter — the first in its 20-year existence! We have the details here, but the most eye-popping number is ad revenue was up 56% compared to the same period last year. The percent increase is big because of how little advertising there used to be on the site, but even so $315 million for the quarter is nothing to complain about. It’s worth noting that this happened before Reddit’s new marketing tools were entirely online. Constantine von Hoffman
Managing Editor | | |
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| Content marketing | | | B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins. | | |
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| Marketing management | | | Beyond customers, you have payers, deciders and users. Avoid costly targeting mistakes by focusing on the right roles and profitability. | | |
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| Marketing technology | | | Conduct a thorough audit of your martech use right now and subsequent annual audits will be that much easier. Here's how. | | |
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| MarTech webinar | | | Customers expect fast, tailored journeys. But meeting those expectations takes more than just great products. It requires strategic, adaptable content that truly connects. | | |
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| Social media marketing | | | What you need to know about marketing on Reddit. Updated with ad revenue increase that made the company profitable for the first time. | | |
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| Marketing technology | | | Actionable insights for adopting genAI in marketing, from establishing a cross-functional AI council to improving data governance. | | |
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| MarTech webinar | | | Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg. | | |
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| Marketing technology | | | Mining customer data for insights, and turning those insights into actions, is easier than ever before. | | |
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| Free industry report | | | Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey. Download your free copy | | |
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What they're saying | | “Many marketing teams assume that early adopters, widespread adopters and laggards are all the same. But this is never the case. Early adopters aren’t just widespread adopters who got on the boat first. Early adopters are vocal and long-suffering. They’ve been kicking over tables trying to find a solution that will ease the pain and are willing to put up with a lot of crap because what you’re doing is working to help them progress.” Zac Stucki in The biggest ideal customer profile mistakes businesses make — and how to fix them. “Too much marketing is disruptive. We’re constantly asking people to stop what they’re doing, go to a new page, fill out a long form or complete an action that pulls them away from their current task. It’s no wonder people drop off before completing the journey. The key to higher conversions is making your offer frictionless.” Moni Oloyede in 3 critical steps for creating content that converts. | | |
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