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The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing | Recently on LinkedIn, there was a discussion about making The Marketer as Philosopher available as an audiobook. This leather-bound, illustrated book is meant to be experienced apart from a digital device. As the author states, "We invested heavily in the way the book feels, smells, the way it looks, to make you enjoy holding it in your hand."
But if you prefer listening over reading, this video shares some of the book’s theories and concepts. | | |
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48 Resources to Help You Overcome Seven Marketing Challenges in the Era of Coronavirus (that aren’t necessarily new) | The coronavirus seems to have quickly pounded us with new challenges out of nowhere. But has it really? In this MarketingSherpa article, we break those challenges down one by one. And as the title suggests, individually, they are not necessarily new.
Read on to discover what you can learn from the past to address the challenges you face today. | | |
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The Key to Reducing Customer Anxiety: Answering the "Why?" (via Target Marketing) | | “Because I said so” might be an effective parenting style, but it is a lousy marketing approach. The marketer has to counter buyer anxiety in the purchase funnel. This is always true, but especially more pressing in the age of coronavirus. | | |
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The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition | | Thanks to Ian Hamshaw of Blink Publishing for sharing a sampling of the copious notes (see picture at right) you took while reading Flint McGlaughlin's book, The Marketer as Philosopher. | | |
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Our Most Popular Resources From the Last 14 Days | | | Coming Soon ... | Be on the lookout for these upcoming topics from the MarketingExperiments family (including MECLABS and MarketingSherpa): - Where Your Peers Found Inspiration (and the results they gained from it)
- Treat Your Job Search Like a Marketing Campaign: 8 tips
- Social Media Marketing: 10 tips for starting and growing a Facebook Group (and what benefit your brand will get from it)
and more ... | | |
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