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Reducing return rate: What are the latest ecommerce strategies?

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, Europe at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher rate of return – while reducing returns friction can lead to losses from returned goods.

“It’s an overall really tricky question – you want to build loyalty with your customers … but you also want to be margin-positive.”

Retailers are undeniably facing a dilemma. Do they risk losing out on consumer goodwill by being stricter with returns – or accept the inevitable losses?
 
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AI thrives but marketing’s “core endures”: Highlights from our Capability Leaders Forum

Download our event summary to learn more about the Capability Leaders Forum.
 
neil perkin
Agentic AI: Join us tomorrow (6 Feb) for Digital Shift

As GenAI tools morph from conversational chatbots into more autonomous AI agents, how will this impact marketing operations and execution?

Join Econsultancy’s Digital Shift webinar hosted by industry expert Neil Perkin.
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fast track digital marketing hosts

Fast Track to Digital Marketing
Transform your marketing skills with Econsultancy's Fast Track to Digital Marketing—the ultimate learning experience combining elearning, live virtual classrooms, expert Q&A sessions, and social learning. With industry experts Stefan Tornquist and Steffan Aquarone leading the way, you'll gain practical insights from two of the best in the business.

In just 8 weeks, master critical topics like email marketing, data analytics, and user experience, and start seeing measurable results in your work.
Register by 25 February
Featured Report
The Future of Marketing

Econsultancy’s annual Future of Marketing report brings together survey results from more than 1,000 marketing professionals and examines the key trends and challenges shaping the industry.
More report downloads
Upcoming Events
The Marketing Capability Leaders Forum

June 12th, Waterloo, London, 9am GMT

At Econsultancy HQ, we’ll be hosting our Q2 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.

Please note, the forum is invite-only, so registrations are subject to approval.
View all events
 
   
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Econsultancy London
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London, SE1 7ND, UK
 ‌ +44 20 7970 4322
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New York 10013, United States
 ‌ 929 577 9564
 
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