Reducing Transaction Friction and Fraud
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Nov. 11, 2022 | Webinar U: Instant Video + Ebook |
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Friction is anything that slows down consumers' online shopping experiences. Shoppers disdain friction, but merchants require it to consummate a transaction and prevent fraud. In this 20-minute streaming webinar, we'll explain how merchants minimize friction to close more sales while preventing fraudsters. |
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Watch the instant video (and download the ebook) to learn: |
| 3 types of friction — Required, Needed, Desired — and the importance of each. Innovative ways to minimize friction while capturing essential data.Examples of excessive friction that decimate sales. |
Registrants receive immediate access to the streaming video and bonus companion ebook. |
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Copyright (C) 2022 Practical Ecommerce. |
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