Referral marketing: Mind your Ps and Qs Don't target owners of MLS-listed properties for outgoing referrals. Even though it's not a solicitation of another broker's listing, it violates Article 16 of the REALTORS® Code of Ethics. Full Story: REALTOR® Magazine (2/14)
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Best Practices in Sales & Marketing
Serving a diverse clientele raises your credibility "My biggest fear for people is that they never leave their ZIP code, even if only in their mind," says Julia Lashay Israel, head of inclusion and belonging at Keller Williams Realty International. Consider the business opportunities you miss when you don't serve diverse communities. Listen to "Drive With NAR." Full Story: REALTOR® Magazine/Drive with NAR (2/6)
What's your most memorable moment as an agent? You probably have a story you always tell from your time in the field. Whether it's poignant, funny or a bit nerve-wracking, we want to hear about it. Submit your story and you might end up in REALTOR® Magazine!
Communications executives have much to learn from civil rights leader Martin Luther King Jr., including his use of inclusive and gender-neutral language, said Troy Blackwell Jr., a spokesperson in the Biden-Harris administration and Peace Corps' principal media contact, during PRSA's Diverse Dialogues webinar. King was a minister who perfected the art of storytelling while also listening and absorbing values and concerns. Full Story: PRSAY (2/12)
Snapchat prioritizing connections and community As part of its new campaign, Snapchat is harkening back to its original premise of forging consumer connections through TV spots during the Grammys and Super Bowl, out-of-home media along with print and digital ads. Snapchat Chief Creative Officer Colleen DeCourcy says the campaign is part of a shift in "how we go to market" and will also lean into sports, partnerships and other activities where we can demonstrate "a living brand in action." Full Story: Digiday (tiered subscription model) (2/14)
Real Estate Trends
Near future looks bright for private real estate The next couple of years could be optimal for investment in private real estate as investors show increased interest in higher risk-adjusted returns, asset managers say. Core real estate has lost some luster but could still be a sound basis for a portfolio because it generates stable returns and offers lower leverage. Full Story: WealthManagement (2/14)
Do you need a 'love contract' at your company? With the return to the workplace, policies on office dating need to be spelled out to remove ambiguity. At Meta, for instance, a worker can only ask out a co-worker once, and some companies use a consensual relationship agreement or "love contract" if dating could prove problematic. Full Story: Big Ideas for Small Business (2/13)
Banks can manage CRE risk, OSFI's Routledge says Risks posed by losses on commercial real estate loans are still manageable for the top Canadian banks in light of the upheaval at New York Community Bancorp, said Peter Routledge, head of the Office of the Superintendent of Financial Institutions. "My 'spidey sense,' my intuition, is that we'll come through this commercial real estate, office commercial real estate problem pretty well," Routledge said. Full Story: Bloomberg (2/6)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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