| Good morning, marketers, for many of us, it’s a somber day. Today marks 19 years since 9/11 – and commemoration of the tragic event looks a lot different this year. Like most organizations and businesses hit by pandemic restrictions, the 9/11 Museum & Memorial has had to take various steps to give people an opportunity to remember, reflect, and interact with others in the safest way possible. Instead of family members taking to the stage to read the names of those who were lost, this year’s commemoration will feature recorded readings made by family members. Only family members will distantly gather on the Memorial Plaza this morning as the recordings are played. For others, the museum offers the ability to book guided virtual tours or walk through an interactive video experience to explore and take in the sobering history and exhibitions. All of which is to say: Today is an important day. It’s also a case study on how, despite the circumstances, technology enables us to share in these experiences, participate, and collectively reflect on important moments. Even while apart, we’re embracing new ways to learn, connect with others, and be present – if even virtually. That’s powerful. Take care, Taylor Peterson,
Deputy Editor | 