Join us for a complimentary webinar and learn how to select lead generation programs and evaluate success -

Hi eMarketer Reader,

With demand generation encompassing a variety of campaigns at every stage of the funnel, how are marketers supposed to know what to focus on if everything seems vital to success?

In this Tech-Talk Webinar presentation, Hayley Ferrante and Tim Ozmina, senior marketing specialists on Marketo’s commercial demand generation team, will walk through the marketing campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.

Register here for “A Winning Demand Gen Strategy: Tactics to Optimize the Funnel Across the Buyer's Journey.” Join this Tech-Talk Webinar, presented by Marketo, to explore:

• How to select lead generation programs and evaluate success
• How to plan email and nurture programs to move prospects through each stage of the marketing funnel
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This webinar will take place on Wednesday, June 26 at 1:00 PM ET.

This Tech-Talk Webinar is presented by Marketo.

Sincerely,
eMarketer Editors