How to fully control and monetize your most valuable asset—data -

Hi John,

Streaming is quickly dominating the media landscape. It’s providing publishers with an incredible opportunity to recapture an estimated $30 billion in ad dollars from the world’s biggest brands and agencies. But a lack of data is throttling streaming advertising investment.

Seventy percent of sellers agreed that they have the data needed to run campaigns on streaming, yet just 39% of buyers felt this way, according to a recent Conviva report. What can publishers do to bridge the perception gap in data?

Join Conviva’s Alex Klausner, senior product marketing manager, Entertainment Studios’ Jeff Quandt, vice president, revenue partnerships, and Univision Communications’ Phil Lalonde, senior vice president, sales operations, for a live Tech-Talk Webinar. They will share how publishers can continue to grow and attract new viewers and advertisers—plus take on an increasingly crowded market, by strategically leveraging first-party data.

Register here for “Accelerate Streaming Ad Revenue with First-Party Data: How Publishers Can Use First-Party Data to Tap Into the Upside of Streaming Advertising,” presented by Conviva, and learn:

• Strategies publishers can use to fully control and monetize their most-valuable asset—their data
• How standardization can make data even more powerful
• Why publishers need to collaborate in privacy-safe ways
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Reserve your seat now to join us on Wednesday, July 28 at 2pm ET. 

This Tech-Talk Webinar is sponsored content by Conviva.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in the future of ad revenue. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com.