REI, Tribune Publishing drop physical offices; 3 crisis prep steps; 11 essentials for health care comms during COVID; and more

DAILY SCOOP

REI to sell HQ campus, Tribune Publishing closes five newsrooms, and Facebook warns users who share COVID-19 content

Also: Matthew McConaughey’s interview with Dr. Anthony Fauci on Instagram, WFH engagement drops for women and Black employees, Steinmart files for bankruptcy, and more.

CRISIS COMMUNICATIONS

3 simple steps to prepare for any crisis

No matter what perils your organization might face, being prepared doesn’t have to be overly complicated. Here’s how you can be ready.

HEALTH CARE

11 keys for health care PR success amid COVID-19

Be sensitive, learn the rules and lingo, and focus on patients.

A DAY IN THE LIFE

How BIG Partnership’s Stewart Argo sees opportunity in COVID-19

While it is important to acknowledge the pain and hardship this crisis has inflicted on many, it can be empowering to find the positives and embrace transformation.

DIVERSITY AND INCLUSION

Ragan’s commitment to diversity, equity & inclusion

A look at the steps our organization has taken—and will continue to take—to address racial justice.

RAGAN AWARDS

Have you created unique videos, visuals or virtual events?

Enter Ragan’s Video, Visual & Virtual Awards by next Friday, August 21, to earn recognition for your impressive work.

DAILY SCOOP

Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

Also: A social media platform size guide, Disney cuts ‘Fox’ from its television studios in rebrand, your most hated jargon, and more.

COVID-19

How COVID-19 and recent events have energized online advocacy

Here’s how PR pros should take advantage of this moment and use digital tools to tap into a powerful zeitgeist around social responsibility and collective action.

WRITING & EDITING

Infographic: 8 keys to rediscover your writing magic

Pursue and prioritize whatever keeps your soul happy, persevere through the initial ‘difficult’ stages, and make time to follow your curiosity.

PR INDUSTRY

Why the future of communications is integrated

For communicators who are out to prove their impact on the bottom line, being able to work in concert across multiple channels is a crucial ability.

MARKETING

Branding lessons from the relaunch of the Ford Bronco

The motor company is looking to find success by leaning into nostaliga, while also investing in new technology and trends.

DAILY SCOOP

Planters gets mixed reactions over ‘Peanut Jr.,’ Twitter unrolls feature to limit replies, and Kroger to launch online marketplace

Also: Joe Biden and Kamala Harris use storytelling to announce partnership, Dr. Pepper announces shortage, Fox News prepares to go international, and more.

CRISIS COMMUNICATIONS

Building a wellness program that anticipates and counteracts life’s biggest regrets

By considering the most common sentiments shared by people nearing the end of life, communicators can act to help create more meaningful workplace environments.

THE WORKPLACE

Workplace wellness in the new environment

Five techniques communicators recommend to cultivate mental and emotional resilience in the midst of the ongoing pandemic.