Fundraising Webinar

The Psychology of
Thanking Donors Well

Thursday, February 27, 2025
2:00 - 3:15 PM ET

What’s the difference between a simple transactional thank-you and one that fosters long-term donor loyalty?

Learn how to craft messages that go beyond the basics — and take advantage of 20% savings if you register before midnight on Thursday! Take this opportunity to transform your donor communications and learn how to make every thank-you count.

In this 75-minute webinar, our expert speakers will share groundbreaking research on philanthropic psychology, offering you actionable strategies to improve your donor communications.

Here’s what you’ll learn:

• How to revamp your donor thank-yous to enhance retention and increase giving
• Key principles and best practices for avoiding transactional thank-yous
• How storytelling and language can foster deeper relationships with your supporters
• Real-world examples of effective donor communications and tips for evaluating your efforts across channels

This is your last chance to secure the early bird rate. Take action now to elevate your donor thank-yous and enjoy 20% savings.

Our webinars include live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 571-540-8070.

This session qualifies for 1.25 CFRE credits.

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