[Report] Ad Spending: Ecommerce, Social Video, and CTV Trends

What do they mean for marketers? - Hi John,

Ecommerce is rapidly reshaping the digital advertising landscape. Between 2019 and 2022, ecommerce ad spending has nearly tripled, rising from $12 billion to $36 billion. By 2026, we predict it will represent one-fifth of all digital ad spending.

Besides ecommerce, today’s marketers have never had more ways—or places—to drive measurable outcomes with digital ad spending.

Download a complimentary copy of our analyst report, “US Ad Spending: Ecommerce, Social Video, and CTV Trends Launch a New Era of Ad Spending,” to see our latest forecast through 2026. Learn the answers to three key questions that will help shape your advertising plan, such as:

Who will win share of the budgets that once went to TV broadcasters and networks? Will Amazon and Walmart be joined by another major player in ecommerce ad spending? Will the momentum behind TikTok continue to grow?

Receive your copy. This eMarketer analyst report is presented by Neustar, a TransUnion company.

Sincerely,
eMarketer Editors

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