[Report] eMarketer’s Retail Media Networks

How Retailers Are Cashing In on First-Party Data - Hi John,

In a competitive landscape, retailers are looking beyond their core business for profits—and digital advertising offers a potential path to growth. Following in the footsteps of Amazon’s fast-growing ad business, retailers like Walmart, Target, eBay and Kroger are getting into the game by monetizing online traffic and exploring ways to use their first-party data for targeted offsite advertising.

We invite you to download a complimentary copy of our analyst report, Retail Media Networks: How Retailers Are Building Digital Ad Businesses. In this report, you’ll gain a better understanding of the emerging space of digital retail media and key players in the market, as well as:

What critical assets are needed for a viable retail media business
What the advantages and disadvantages are of retail media compared with other forms of digital advertising
Top retail media ad formats
Where online retail media budgets are coming from

Receive my copy. This eMarketer Report is presented by Merkle.

Sincerely,
eMarketer Editors

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