Hi John,

Advertisers will pour $33.35 billion into streaming TV in 2025—15.8% more than the previous year, according to EMARKETER.

Why? Because connected TV (CTV) can offer bigger audiences, smarter targeting, and better ROI than traditional channels.

Download our new lookbook, "Shifting CTV Habits Are Reshaping Digital Advertising," to explore EMARKETER data on the changes accelerating streaming’s growth.

You’ll learn:

• Why CTV campaigns are becoming more cost-effective 
• How younger generations drive engagement and purchases on streaming 
• The significant growth in time spent with CTV 
• How AI-enhanced targeting helps marketers identify and reach high-intent households

Sincerely,
EMARKETER Studio

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