| | | | | How to solve TV’s measurement problem |
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Only 37% of TV advertisers say they’re very confident in their TV measurement. Half say difficulty measuring TV has led them to invest more in other channels. So, what’s wrong with TV measurement? Well, just about everything. Every single attribution model is flawed. There is no silver bullet. But that doesn’t mean TV can’t be measured.
Marketing Architects’ new report “Everything Wrong with TV Measurement” highlights strategies for accurately understanding TV performance. Covering findings from a survey of 300+ marketers and years of client campaigns, the report explains: - How to avoid inconclusive results when testing TV
- The stage where attribution is most likely to go wrong
- Why using multiple measurement models to verify results matters
Get the report for a playbook on how to set TV up for measurability. And of course, profitability.
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