Report: Lessons from Best Buy ’s retail media strategy

From traditional endcap displays to direct mail, retailers have always worked as a connector, bringing brands and people together, supplementing brand manufacturers’ and their own efforts with formats and approaches that urge customers further into the shopping funnel.

What retail media currently looks like in practice, though, is evolving as the industry undergoes digital transformation and consumer behaviors shift.

In this report, Digiday and Criteo put a lens on Best Buy as one case study of a retailer — and a sizable one — creating new ways for retail marketers to reach shoppers and exploring how Best Buy’s moves stand as lessons for retailers of all sizes working to connect brands to customers in their own online and offline spaces. Download it to learn more about:

Sponsored by Criteo.