| CPM inflation is a pressing concern for digital marketers, reflecting the growing cost of digital advertising, and how it has become more expensive to reach customers online. And while ad prices are soaring, precisely targeting ads is becoming more difficult, due to a variety of factors.
This white paper covers the top factors contributing to CPM inflation and how you can counter it with data and targeting. Download this report from MarTech and Neustar, a TransUnion company, and learn how to:
Connect your entire consumer data ecosystem
Move away from an over-reliance on third-party cookies
Build strong customer relationships in the process
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