[Report] US Programmatic Digital Display Ad Spending, Part 1

Our latest outlook through 2021 What’s in store for the real-time bidding category- Hi John,

Programmatic is now the new norm for buying and selling digital display ads. According to eMarketer estimates, the vast majority (83.5%) of US digital display ad dollars are transacted using programmatic technology today.

Real-time bidding (RTB) continues to play an important role in programmatic, but privacy regulations and other changes to customer data and targeting practices may force things to change.

We invite you to download a complimentary copy of our analyst report, "US Programmatic Digital Display Ad Spending." In this report, part 1 of a 2-part series, you’ll gain a better understanding of the programmatic ad market and critical trends, including:

Our latest outlook for US programmatic digital display ad spending through 2021
What factors are expected to drive more dollars to programmatic direct
What’s in store for the real-time bidding (RTB) category, including open markets and private marketplaces (PMPs)

Receive my copy. This eMarketer Report is presented by Publishers Clearing House.

Sincerely,
eMarketer Editors

This email was sent to newsletter@newslettercollector.com. If you no longer wish to receive these emails you may unsubscribe or manage your preferences at any time. You have received this email because you are subscribed to get eMarketer Special Notifications. ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036 212-763-6010 Privacy Policy