Why more marketers are considering media mix modeling to improve attribution
| | | Hi John,
More than three-quarters of marketers (77.0%) think last-click attribution is the easiest—but not best—way to track campaigns, per our research. And nearly two-thirds (63.5%) don’t even think last-click is aligned with how people actually shop.
Download the report, “The Last Days of Last-Click? How Expanding Attribution Away From Last-Click Will Unlock Growth.” Inside, you’ll find insight on why last-click may be limiting your marketing campaigns’ effectiveness. |
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| You will learn: How last-click undervalues brand marketing and upper funnel tactics. Why many marketers are looking to more holistic models, like media mix modeling (MMM). Steps for implementing an MMM strategy. Sincerely,
EMARKETER
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