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Restaurants and Movie Studios Hype Summer Deals and Blockbusters as Spending on New TV Ads Rebounds Sony Pictures was the top spender on Kantar Media's list last week By Erik Oster Last week saw spending on national broadcast placement for new creative rebound after taking a nosedive the pervious week. Over 490 advertisers spent around $99 million placing new ads, up about 30 percent from the week before, when the total was approximately $76 million, according to Kantar Media. Overall, spending on national broadcast placement was...
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Ogilvy Hires Its New U.S. Chief Strategy Officer Away From McCann Steve Zaroff to help lead newly reorganized U.S. team By Patrick Coffee Ogilvy & Mather has named Steve Zaroff, a veteran of several top agencies including the WPP network itself, as U.S. chief strategy officer. Zaroff most recently served as North American chief strategy officer at McCann and formerly held the managing director title at its New York headquarters. He will begin the new role later this...
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