Analyst report: Advertisers’ retail media challenges and opportunities
| | | Hi John,
More and more of advertisers’ budgets are migrating to off-site channels such as connected TV and web publishers’ display inventory. This year, EMARKETER projects that $1 out of every $7 US ad dollars will go to retail media.
Still, despite the boom, challenges persist in retail media measurement and execution. Download a copy of our analyst report, “Retail Media Ad Spending Forecast H1 2024.” You’ll learn the forecast for growth through 2028, the most popular retail media formats and tools, how search is driving retail media spending, and more.
Receive your copy. This EMARKETER analyst report is presented by LiveRamp. |
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| Sincerely,
EMARKETER Editors
P.S. Please forward this email to colleagues who are interested in retail media. Thank you! |
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