Also: Death of the cookie, blurring of ad tech set to buoy M&A With the growth of commerce media, there is growing pressure for brands to spend directly with retailers — sometimes leaving agencies in an uncertain position.
| With the growth of commerce media, there is growing pressure for brands to spend directly with retailers — sometimes leaving agencies in an uncertain position. Additional coverage: Dealmakers are tipping an imminent flow of deals... but a few things have to happen first. As the digital ad landscape becomes more crowded, some advertisers stand out with old school tactics. Publishers’ first quarter earnings reports were a mixed bag when looking at overall revenue, and subscriptions remained a bright spot. But digital advertising was painfully down year over year. More in this Digiday+ Media Briefing. Pepsi is utilizing QR codes for its summer campaign to drive traffic and engagement, with the resulting first-party data providing another reason Pepsi and other brands are finding value in the technology. As the end of the third-party cookie nears, brands say the way forward could very well be first-party data, according to a Digiday+ Research survey. An esports influencer's new candy venture reflects how the industry has gradually diversified its DTC offerings. Other things to know about Join this virtual forum on June 7 at 1 p.m. ET as Digiday and MNTN dive into the state of the modern advertising campaign from ideation to optimization. Sponsored by MNTN. For advertisers targeting sports audiences, CTV is a relatively untapped part of the digital marketing mix. Sponsored by Genius Sports. Download this guide to learn how marketers map customer journeys to draw deeper insights and enhance consumer experiences. Sponsored by Mailchimp. | | |
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