| Ten years ago, a guy named Rick Mulready started following me online. Little did I know that he and I would become friends and fellow entrepreneurs—Rick in the online advertising space, and me in fitness and coaching. On this episode of ETR radio, Rick and I meet up to talk about a lot of the trends happening in the digital space today, especially the ones that you can use to make more money. We talk about... My journey from Hotmail email marketing (yikes!) to a more sophisticated system of funnels, online ads, targeted emails, and social media—and how I've made it work for me Why I believe Instagram is truly the next "email list," giving users the ability to personally connect with followers and build celebrity while closing high-ticket sales How testimonials and strong calls-to-action give followers exactly what they're looking for, and get you a loyal customer Part of the fun in talking to Rick is our ability to reminisce about the days when I was an anxious, directionless personal trainer and when he was still navigating the digital world. We made a lot of mistakes back then, but I'm happy to say that we've learned from them. Fortunately for you, many of the things we learned about marketing in our early days are on this podcast. Just listen in to episode 64 to get all of the social media marketing wisdom you need to grow your business by leaps and bounds. —Craig |
