Author Richard Shotton shares some favourite behavioural studies from his latest book, The Illusion of Choice, and tells Econsultancy about a tendency in B2B to “rely too heavily on claimed motivations.
Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Watch the latest instalment for updates on generative AI, martech innovation and social commerce.
Part of Econsultancy’s Paid Search Best Practice Bundle, this report covers the tools and strategies advertisers need to test and optimise paid search campaigns, from making use of ad assets to running experiments with ad variations and crafting compelling landing pages.
