Richards Group founder resigns; Winners from the 2020 Media Relations Awards; SEO writing tips; Measure your podcast; and more

DAILY SCOOP

Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach

Also: Google offers song suggestions when you hum or whistle a tune, Coca-Cola is axing Tab, executive confidence has plummeted during COVID-19, and more.

RAGAN AWARDS

Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, celebrated the best of the best in PR and external communications for 2020.

CONTENT MARKETING

How to write great content that ranks for SEO

Finding the right keywords is a good place to start—but a human reader has to find value in your content, too.

MEASUREMENT

Podcast measurement essentials

Mind these tips to track the progress and ROI of your audio program.

A DAY IN THE LIFE

Lumina Communications’ Hugh Burnham shares tips for surviving WFH

This communicator and CEO shares how he’s navigating childcare during the pandemic, what he misses most about being in the office and what makes him hopeful for the future.

RAGAN AWARDS

Announcing Ragan and PR Daily's Media Relations Awards winners

Congratulations to all of this year's winners and Honorable Mentions! Learn more about the winning work.

DAILY SCOOP

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more.

WRITING & EDITING

4 tips to cut the corporate speak and connect

Trying times demand trustworthy communications. Here’s how to counter uncertainty with authenticity in your writing.

PR INDUSTRY

How companies can address the past with honesty—and move forward with purpose

When getting your house in order and trying to change a negative narrative around past mistakes, actions speak louder than words.

CRISIS COMMUNICATIONS

How to create a crisis plan in less than 30 minutes

You should already have a plan in place, but some situations require swift improvisation. Here’s how to whip up an effective plan in record time.

DAILY SCOOP

Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads

Also: A majority of execs think organizations need to push DE&I efforts forward, Chris Rock promotes Verizon’s 5G serices, Facebook Messenger gets a redesign, and more.

LEADERSHIP COMMUNICATIONS

Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. 26, sees as the top challenges facing the comms function.

THE WORKPLACE

Top priorities for communication pros that merit investment and energy

Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment.

A DAY IN THE LIFE

How Hopelab’s Stacey Manley navigated a new role amid the pandemic

Starting a new job always has its joys and challenges, but the current business landscape is far from normal, especially for communicators.