WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

AUGUST 10, 2017

ADVERTISEMENT

Riding High on Customer VIP Trend

“It’s a matter of meeting expectations in a customer experience-driven economy,” says RedCap CEO David Zwick.

Full Story

ADVERTISEMENT

Time to Take F&I Online

Dealers who offer F&I product information online are giving consumers a measure of comfort and control, says WardsAuto contributor John Stephens.

Full Story

Familiar Technology Clicks With Dealership Customers

Blimey, nearly half of  U.K. vehicle buyers say dealers who use the same smart technology they use in their own homes offer a far more positive customer experience.

Full Story

The Virtual Reality of Future Car Shopping

Virtual reality, video, Internet and other technologies can show shoppers the virtue of buying a particular car – with knowledgeable salespeople on the other end.

Full Story

Auto Exec: Consumers Command Industry

Focus on the retail buyer is the only way to succeed in today’s rapidly evolving automotive market, Toyota’s North American sales chief says.

Full Story