🎛️ Riding the new frontier of AI visual content

Good morning, Marketer, what subject matters are you an expert on?

Today we have an extra-large helping of insights from our SME Lisa Peyton. First up is the latest installment in her “Marketer’s guide to AI” series. This one is about what you need to know about AI’s role in visual content creation and the two types of genAI tools for your creative needs.

Next up, our own Chris Wood’s interview with Lisa, where she shares stories and learnings from her long experience with digital marketing and virtual worlds. It’s a fascinating look at a field that’s both well-established and continually new.

Constantine von Hoffman,
Managing Editor

Marketing artificial intelligence (AI)

The new frontier of visual content: A marketer’s guide to AI

Here's what you need to know about AI's role in visual content creation and the two types of genAI tools for your creative needs.

Digital advertising

Snap revenue up 5% on stronger digital ad market

The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers.

Marketing artificial intelligence (AI)

SAP CX makes its generative AI move

The global software giant explains how it is infusing SAP CX with genAI tools for marketing, sales, commerce and customer success.

Marketing technology

How to deliver on what you promise

Exploring when and how to invest in martech partnerships.

MarTech webinar

Awakening Dead Content with DAM and AI

Are your assets feeling a bit lifeless lately? Join us for this live webinar on October 31st to learn how to breathe new life into your content with AI and digital asset management.

Spotlight interviews

Lisa Peyton: Spotlight on the expert

Lisa Peyton discusses the early days of immersive spaces like Second Life and how AI will democratize 3D worlds in the future.

Marketing artificial intelligence (AI)

What could disrupt the future of generative AI?

Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works.

MarTech special reports

Why marketers should care about customer journey orchestration

CJO is essential to creating seamless customer experiences across all touchpoints. Here’s what you need to know.

Retail media networks

How a small chain is going big with a retail media network

Success with an RMN depends on the quality of consumer engagement, not the size of the organization.

Free chatbot

Say hello to MarTechBot

Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology.

Start chatting now

From Search Engine Land

mrtch.co/MTNewsletter

Connect with us!