Retention Series: Prepping for the market you're in | Risk rating 2.0 takes effect: What to know | How Ford shifted to a 'concierge spirit' for customers
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Ford Motor introduced a "concierge spirit" to its marketing, shifting from focusing on the product to prioritizing the buying experience, writes Metaforce's Allen Adamson in this excerpt from his book "Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage." Ford's former marketing chief, Suzy Deering, shifted the brand's mindset, explaining, "We see experience as a growing and important part of what makes people act: to buy, to share about their purpose, to repeat that act of buying." Full Story: SmartBrief/Marketing (5/18)
Ideas on countering imposter syndrome in the workplace Imposter syndrome, a sense of nagging unworthiness, can undermine performance and advancement and can lead to burnout, writes Jennifer Gendron, global chief commercial officer for Koa Health. It is a common experience, though rarely admitted to, and it can be countered by providing employees a psychologically safe environment where self-doubt is normal and success is celebrated, Gendron writes. Full Story: Fast Company (tiered subscription model) (5/18)
Puerto Rico's mansions stay in high demand Demand for Puerto Rico's real estate is driving prices to record levels as wealthy buyers look to take advantage of favorable tax policies in a tropical climate. Local real estate agents say the coronavirus pandemic drove many deals at the upper end of the market. Full Story: The Wall Street Journal (5/18)
Technology & Innovations
U.K. startup helps reduce property transaction paperwork U.K. startup Orbital Witness, which links the worlds of legaltech and real estate, has raised more than $9 million in venture capital funding. The company uses artificial intelligence to help handle the extensive paperwork involved in property transactions. Full Story: Silicon Canals (Netherlands) (5/19)
Fair & Equitable Housing
Loss of mobile home parks adds to affordability crisis Across the U.S., mobile home parks are being razed to make room for costlier developments, displacing many working families. "Mobile homes are a much bigger part of our affordable housing stock than people know," said Mark Stapp of Arizona State University. Full Story: The Associated Press (5/21)
Legislation & Regulation
Lawmakers urge independent reviews of bank regulation Sens. Jon Tester, D-Mont., and Thom Tillis, R-N.C., have called for President Joe Biden to select independent, nonpartisan experts to examine regulatory procedures with regard to recent bank collapses. The bipartisan call comes after the Federal Reserve and the Federal Deposit Insurance Corp. released reports on their handling of the banks' failures, with the senators saying that "self-reflection" is "insufficient to ensure stressors to our financial system of this magnitude are not repeated." Full Story: Banking Dive (5/18)
Biden, McCarthy plan debt ceiling meeting for today President Joe Biden and House Speaker Kevin McCarthy, R-Calif., are planning to meet today on the debt ceiling after their negotiators convened for more than two hours on Sunday. Meanwhile, Treasury Secretary Janet Yellen reiterated the urgency of the situation, calling early June a "hard deadline" to resolve the impasse. Full Story: The Associated Press (5/22)
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