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Exclusive CPG flavors, limited-time offers, celebrity chef partnerships: All are trending right now in grocery, taking a page from a playbook that fast food giants have been leaning into for some time. Is this a smart marketing strategy?
- Yes, in line with the market
- No, these are fads
- Other, tell us in the comments
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Cast your vote here, or email your thoughts (which we may edit or shorten before publication) to the SN team at contactus@supermarketnews.com, and make sure to include your first and last name and job title. Have a great rest of your week, and check back for the final results Friday. READ MORE |
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