[Roundup] CTV’s Path to Ad Spend Domi nance

Hi John,
US consumers are embracing ad-supported streaming services like Netflix and Amazon Prime Video, with subscriptions expected to increase 82.8% this year, according to The New York Times. This growth highlights the growing importance of connected TV (CTV) in digital advertising.
Download a copy of our roundup, “The Big Shifts Behind CTV’s Blockbuster 2024.” This roundup, featuring six EMARKETER charts, provides in-depth insights and analysis on what’s driving CTV’s growth, changes in ad inventory dynamics, the impact of ad-supported streaming options, and more.
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Sincerely,
EMARKETER Editors
P.S. Please forward this email to colleagues who are interested in CTV advertising. Thank you!