Best practices and strategies for event marketing -

Hi John,

From bulletproof strategy and planning to muscle-building execution and follow-up, trade shows and events are resource-heavy tactics. Success most often depends on focus and dedication from across the organization; however, the responsibility lays within marketing. So, how do marketers influence positive impact and ROI of event marketing?

We invite you to download a complimentary copy of eMarketer's "Industry Insights: Event Marketing" Roundup. We interviewed B2B marketing leaders about their structure and strategies to help you understand the latest trends in event marketing today. In this Roundup, you will learn event marketing best practices to:

• Allocate the right amount of budget
  
• Effectively measure ROI
  
• Attract a high-value audience
• Capture live-buying signals
• Nurture leads in a privacy-savvy world

Receive my copy. This Roundup is made possible by Cvent.

Sincerely,
eMarketer Editors