Why brands are sounding the same on social Social media marketers jumping in on trending phrases, "Gen Z speak" and other popular forms of expression to stand apart are inadvertently creating similar online personas and getting lost in what R/GA's Chapin Clark dubs "The Funny Brand Voice." The trend is attributed to the need to try to organically stand out, a complicated approval process that yields mashups of every other brand and a "monkey see, monkey do" approach. Full Story: Digiday (tiered subscription model) (8/18)
Report reveals X's brand safety issues X recently has been touting its platform's brand safety but Media Matters research finds a verified pro-Adolf Hitler account has included ads from more than a dozen brands. NCTA was among the brands noted in the report even though it had employed X's brand safety measures and has since paused platform spending. Full Story: Media Matters for America (8/16),Search Engine Land (8/17)
How will AI impact your industry now – and in the future? AI Impact is a new, virtual event that separates hype from reality; delivering insights into how industries and business functions will be enhanced and tested in the age of AI. Join globally renowned experts, including Zack Kass (OpenAI), for two days of invaluable discussion. Register Now
Digital transactions transforming real estate The real estate industry is undergoing a transformation from traditional paper checks and lengthy documentation to digital transactions, enhancing efficiency, reducing errors, and speeding up processing times. Full Story: Columnist24 (8/15)
Data shows that employees value non-monetary rewards such as recognition for their good work or personal milestones like birthdays, which can be automated through emails or other asynchronous communication tools, writes Aaron Rubens, the CEO and co-founder of Kudoboard. "And that's what companies need to explore if they intend to offer the kind of engagement workers want today but without overtaxing HR leaders," Rubens writes. Full Story: SmartBrief/Leadership (8/17)
Evictions rise as pandemic protections recede Nevada's housing crisis is worsening, with a significant increase in eviction filings since the pandemic, according to North Las Vegas Justice Court records. Full Story: Las Vegas Sun (8/17)
Legislation & Regulation
CFPB takes enforcement action on illegal kickbacks The Consumer Finance Protection Bureau has issued its first enforcement action of the 1974 Real Estate Settlement Procedures Act in six years, alleging that Freedom Mortgage Corporation and Realty Connect USA Long Island engaged in illegal kickbacks to real estate agents and brokers in exchange for referrals for mortgage loan offerings. The CFPB fined Freedom $1.75 million and gave Realty Connect a $200,000 penalty, ordering both parties to cease illegal activities immediately. Full Story: HousingWire (8/17)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
