What It Means To Be Canadian in 2025 - Virtual Fireside Chat with Sara Cappe, President, The Harris Poll! |
Get ready for a thought-provoking discussion that dives deep into the heart of Canada's evolving national pride and its impact on consumer behaviour and the economy. Join moderator Jason Maghanoy and speaker Sara Cappe on Wednesday, April 2nd, for a discussion on the Live by the Leaf Index, an ongoing survey conducted by The Harris Poll Canada on behalf of Petro-Canada. New data from the second installment of the national study reveals that Canadians are rallying together with a growing sense of pride that is driving real change in purchasing behaviour. 94% of Canadians across regions, genders, and income levels feel that it’s critical to buy Canadian. So, what does this increasingly strong sense of national pride and responsibility mean? Join Maclean's as we discuss how this growing sentiment is shaping consumer behaviour, the economy, and Canada's relationship with its neighbours, and what it could mean for businesses and policymakers moving forward. This online discussion will be taking place from 12:00-1:00 p.m. |
Sara Cappe, President, The Harris Poll Canada Sara is a seasoned leader with over 15 years of expertise in market research, specializing in advancing corporate reputation and brand health within the Canadian landscape. As President of The Harris Poll Canada, Sara is widely recognized as an authority in the field, known for leveraging data-driven insights to foster robust stakeholder engagement and deliver transformative strategic outcomes. Throughout her career, Sara has consistently led pioneering initiatives, developing cutting-edge research programs that provide actionable insights into brand performance and corporate image. Her leadership has been instrumental in driving high-impact projects across North America, empowering organizations to make informed decisions that strengthen relationships with key stakeholders. A sought-after speaker, Sara has delivered expert presentations at major industry conferences and webinars, sharing her wealth of knowledge in both corporate reputation management and innovative research methodologies. She leads a dynamic, high-performing team, guiding cross-functional collaboration that blends advanced research techniques with traditional approaches to address complex business challenges. Before joining Harris, Sara held senior leadership positions at Vision Critical (now Alida) and Ipsos, where she further honed her expertise in reputation management and polling. |
- Date: Wednesday, April 2nd, 2025
- Time: 12:00 p.m. - 1:00 p.m.
- What: Maclean's x Petro Canada - Virtual Fireside Chat with Sara Cappe, President, The Harris Poll
- Where: Virtual; Zoom link will be provided 24hrs before the session begins
- Cost: This event is complimentary
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