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| | | News & Analysis for the Beverage Industry | 10-Apr-2025 |
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| SPONSORED MESSAGE | | | | Social Buzz: Less Alcohol, More Possibilities | | As mindful drinking grows, consumers are embracing low & no-alcohol beverages. Driven by wellness ingredients, mixology, and social trends, demand is soaring. In response, flavor-forward innovation is pushing boundaries and creating opportunities... click here |
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| | | | | Just Ice Tea â the brand that came out of the ashes of axed brand Honest Tea â is expanding to more than 6,000 new stores in Target, CVS, Walmart and more across the US ahead of summer iced tea season... Read more |
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| | | | | | | Why are gut health drinks booming? | | PepsiCo has just bought gut health superstar Poppi and Coca-Cola is launching its own prebiotic soda Simply Pop. Whatâs the growth potential of the gut health soda category?... Read more |
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| ON-DEMAND WEBINARS | | Innovation in low and no alcohol | | The low and no alcohol category is one of the most exciting areas of beverage innovation today. Consumers want to moderate their alcohol intake: but they still want drinks that deliver on taste, flavor and experiences. |
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