| | | | | RuPaul on Moving to Mainstream Television and the ‘Political’ Nature of Drag Culture The ninth season of Drag Race premieres tonight on VH1 By Sami Main RuPaul is, in a word, busy. Between tonight's return of Drag Race, the release of his 11th studio album, an upcoming autobiography and the third annual DragCon in a few weeks, there's plenty on his proverbial plate. An Emmy win and ratings success for Drag Race and its All Stars series prompted Viacom to move...
Read more » | | | | | | | | | | | Talent in Selling Video Never Gets Old—A Guide to Navigating the NewFronts The best veteran sales execs bring relationships and wisdom By Rich Goldfarb In a world where television is video, content is publishing, and upfronts are OutFronts and NewFronts, there is one precious commodity that is timeless and invaluable: wisdom. The digital media vendors plying their trade by selling ad opportunities in the brand marketing ecosystem (BME) could greatly benefit from tapping into experienced, innovative, top television leaders...
Read more » | | NBC Is Switching From Households to Total Audience Guarantees for the Winter Olympics Company is expanding its Snapchat partnership for the games By Jason Lynch The 2018 Winter Olympics are 10 months away, but NBCUniversal is already making deals and firming up its ad sales strategy for the games, which will be held in Pyeongchang, South Korea. For these Olympics, NBCU is switching its guarantee for advertisers from the households demo, which it has used for all of the recent...
Read more » | | Discovery Enlists Michael Phelps for Shark Week, Announces Revival of Trading Spaces Ahead of Upfronts Will also be rebooting Cash Cab and Mythbusters By Jason Lynch As Discovery Communications goes into this year's upfront, the company is touting the strength of its intellectual property (IP), and is backing that up by reviving some of its biggest brands like Trading Spaces, Cash Cab and Mythbusters, all of which will be returning in the next year. Discovery Communications has pivoted "from a company...
Read more » | | | | | BBC.com Will Pitch Its Role in Combating Fake News at Its First NewFronts It's highlighting readers' trust in the outlet By Sami Main When some participants of the Digital Content NewFronts, like BuzzFeed and Yahoo, decided to move their presentations elsewhere, more room opened up for newcomers to join the lineup. BBC.com will host a breakfast and ad sales presentation on Monday, May 8, from 9 a.m. to 11 a.m. ET. Many NewFronts participants are publishers, content creators...
Read more » | | Fullscreen Becomes Third Company to Pull Out of IAB NewFronts Yahoo and BuzzFeed previously announced departures By Sami Main Fullscreen, an entertainment platform and content creator network, announced on Monday it would no longer participate in the 2017 Digital Content NewFronts taking place in May in New York. Fullscreen Media creates custom content for brands and advertisers, and hosts original entertainment available to subscribers. Current media partners with the platform, which receives more than...
Read more » | | 3 Digital Ad Players Cashing In on YouTube’s Brand Safety Issues Each previously laid the groundwork to reap rewards now By Christopher Heine An opportunity lies in every crisis, as the oft-used saying goes, and the modern world of advertising technology is no exception. With YouTube's ongoing troubles over advertisers like AT&T, Verizon and Johnson & Johnson pulling their ads from the platform because of its sometimes racist, sexist, homophobic and extremist videos, some digital players offering solutions...
Read more » | | | | |
| You must be a TV & Video Daily fan, because you're currently subscribed to the TV & Video Daily Newsletter as To update your newsletter preferences, .
If you want to unsubscribe as a TV & Video Daily fan (and miss out), . Adweek, 825 8th Avenue 29th Floor, New York, NY 10019
| |
|
