He sat out the Super Bowl, instead choosing to run a full-page ad in The New York Times promising to give away $5 million worth of free service on Mint Mobile (which he owns).
So if Ryan Reynolds is too good for the Super Bowl, what event is he up for partnering with?
The Westminster Dog Show, that's what.
In the newest installment of Reynolds' ongoing and savvy marketing moves, he today announced by video that his Aviation Gin brand is supporting the dog show and has even created a signature cocktail for it.
In case you're interested, here's the recipe:
The Sensation Cocktail
2 oz. Aviation Gin
¾ oz. lemon juice
¾ oz. simple syrup
5 muddled blackberries
Garnish with a lemon peel
As my colleague Scott Nover noted on Twitter, wouldn't The Hair of the Dog have been a better name? (Btw, Scott is new to Team Adweek and will be covering platforms for us, so he's definitely worth a follow!)
Here are a few other events I hope to see Reynolds and Aviation craft custom cocktails for in the near future:
• WrestleMania ("The Five Moves of Doom" sounds potent, though the "Hell in the Cell" will straight-up break you in half).
• Coachella ("The Scorched Disappointment" will leave a taste in your mouth for months).
• The Cannes Lions ("The Burnished Ego" is sure to be a hit at the Gutter Bar).
But sadly, the reality is you never know where Ryan Reynolds will turn up next. He could be STANDING RIGHT BEHIND YOU! If so tell him I said hey and to return my DMs.
David Griner
Creative and Innovation Editor, Adweek
David.Griner@Adweek.com
