Sir Martin Sorrell’s AI bet: fear billable hours, more output-based deals.
| Sir Martin Sorrell’s AI bet: fear billable hours, more output-based deals. Additional coverage: Digiday caught up with ad industry veteran Peter Naylor to unpack why he’s stepping back into the fray with Kochava, what it signals about the state of ad tech and what it could mean for the industry’s second-tier players. The Trade Desk rebounds but agency tensions and strategic doubts linger. Digiday Programmatic Marketing Summit attendees call foul, claiming IPOs encourage murkiness amid ad tech providers. Read this week's Digiday+ Ad Tech Briefing. Publishing execs pushed back on tariff and macroeconomic climate fears in Q1 2025 earnings calls, expressing confidence that their businesses would grow this year. Here’s a look at how some creators are leveraging generative AI to create video, audio and written content — and whether or not that’s a turn-off for advertisers. Our most-read story this week: How AI is changing search and advertising From sister site, Glossy: Skincare brand Merit Beauty says it doesn’t want lines (or honestly, even sales) at its new pop-up. But they do want feedback. Other things to know about The Greater Good Awards have previously recognized impactful work from Samsung, Audible and more. Explore this year's categories and enter by 11:59 p.m. PST tonight to take advantage of the best rate. As third-party signals fade, publishers are under pressure to redefine their first-party data strategies. A new survey of 97 media owners explores how they approach identity, collaboration and monetization. Sponsored by Optable. AI-powered brand safety tools now assess tone, sentiment and audience signals, helping advertisers find better media alignments and improve performance across closed ecosystems. Sponsored by Channel Factory. | | |
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