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WardsAuto Dealer 5
 

DECEMBER 19, 2018

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Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday Dec. 19. Happy National Hard Candy Day. (Think candy canes.) To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

Wards IdeaXchange contributor Richard Libin offers important auto-sales lessons learned over the past 50 years.

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Change drives opportunity. What’s driving you?
The automotive industry is changing—fast. Changing technology means innovation. Changing buyers means you need to keep up. Change is breathing new life into your life’s work. Depending on how you look at it, that’s good. Ready to change your perception about change? Start here: http://dealertrack.com/dms

2.

The battle of the midsize pickup trucks begins as the revived Ford Ranger sets its sights on the Toyota Tacoma.

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3.

Does the Nissan scandal involving its ex-CEO pass the smell test?

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Accelerating Search Engine Marketing with AI
Advancements in machine learning are already providing strong benefits in the online environment, including digital advertising. This should come as great news for automotive marketers given that the auto industry spends more on advertising than any other industry except retail. Click here to learn more!

4.

A $90,000 Jeep? Apparently the thief had expensive taste in dealership vehicles.  

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5.

And now for the latest dealer-oriented broadcast from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...