If you're one of my bosses, please stop reading now.
No seriously, Jeff, stop reading. Go...check the Dow or or buy a new monocle or whatever it is powerful people do.
OK, now it's just us, so let's get down to business and start planning our cannabis dispensary.
Why are you and I suddenly going into business? Because I just read this article about the record-shattering sales cannabis has been racking up with each holiday this year.
My colleague, Adweek cannabis marketing expert T.L. Stanley, asked around to see how dispensaries fared on Green Wednesday, the day before Thanksgiving that has grown into a popular buying moment (as cannabis fans prepare for time with family).
Some numbers of note:
• 130%: Growth that ordering and delivery service Ganja Goddess reported on Green Wednesday 2020 versus the same day in 2019.
• 241%: Average online sales growth tallied by Jane Technologies, which partners with 1,600 dispensaries in 33 states.
• 356%: Year-over-year sales increase seen by Michigan dispensary chain Gage Cannabis Co. on Green Wednesday.
There are a lot more, but you get my drift.
So go read the article to learn how cannabis brands plan to build on this momentum with a huge Christmas push.
And then let's go get in on this windfall. I don't know anything about cannabis. Or running a business. And honestly I'm really not reliable in any capacity.
So actually, why don't you go start a cannabis company and consider me a silent partner who contributes absolutely nothing except motivation.
Just to be safe, send me your best ideas for a good cannabis business name to the email below or at @Griner on Twitter.
David Griner
Creative and Innovation Editor, Adweek
David.Griner@Adweek.com
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