Features bump up against cost in 2024 MarTech Replacement Survey
| Salesforce is set to boost its Agentforce AI bots with a new acquisition — Zoomin — the company’s third acquisition in a month. Managing editor Constantine von Hoffman details how the deal fits in with Salesforce CEO Marc Benioff’s vision for Data Cloud. And, as we catch our collective breath from two inspiring days of The MarTech Conference, we look at how so many marketers across the industry are negotiating two massive forces in technology — features and cost. Today, editorial director Mike Pastore dives into the 2024 MarTech Replacement Survey to find out what key factors drive marketers to retool their stacks. Marketers among the devoted users of Canva are confronted with these same hard decisions after the digital design platform recently jacked up its prices on small teams. Chris Wood
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| Salesforce | | | The new technology improves personalization across all interaction points and provides and analyzes content consumption patterns and user behavior. | | |
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| Marketing technology | | | A look at the highlights of the 2024 MarTech Replacement Survey. | | |
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| Customer experience | | | Brands can cut through the noise using data-driven insights, delivering value at key moments and building authentic connections. | | |
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| Digital advertising | | | Stay ahead of the political ad wave with AI-Powered Precision | | |
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| MarTech webinar | | | Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty. | | |
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| Marketing management | | | Get your leadership team on board with digital marketing using these key strategies to align goals and drive sustained business growth. | | |
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| Project and workflow management | | | Ramping up AI-powered tools and collaboration, Canva sharpens focus on enterprises for its next decade. Small teams feel the pinch. | | |
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| First-party data | | | With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. | | |
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| Email marketing | | | Your guide to everything from new bulk email requirements to deliverability best practices. Updated with Google's new verification feature. | | |
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| On-demand training | | | Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, GOogle’s third-party cookies decision, CTV, lead gen vs. demand gen, and more. Start streaming for free | | |
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