Plus, in-store technology for retail media networks
| Customer experience continues to evolve, and a lot of this happens at retailers. That’s why we’re keeping an eye on this week’s National Retail Federation (NRF) conference in New York and two big announcements timed with the show. Salesforce announced new tools for retailers and merchandisers leaning on its generative AI technology. The IAB released a new report on in-store technology that expands retail media networks’ engagement with shoppers when they visit a physical location. Also, if you have a minute or two, please consider taking our Salary and Career Survey. We look forward to sharing the results in our forthcoming annual report. Chris Wood
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| Ecommerce | | | Generative AI is at the heart of new solutions for retail marketers, merchandisers and shoppers. | | |
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| Digital advertising | | | A new IAB report outlines opportunities that add to the in-store shopping experience and augment omnichannel RMN campaigns. | | |
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| Marketing artificial intelligence (AI) | | | The widespread availability of AI-powered tools that can mass-produce disinformation poses a serious threat to democracy around the world. | | |
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| Performance marketing | | | The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency. | | |
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| B2B marketing | | | This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide. | | |
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| B2B marketing | | | Learn how to craft narratives that engage, resonate and drive action, turning complex B2B concepts into relatable stories. | | |
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| Digital advertising | | | Marketers say Google ad reps don't seem to know much about services, can't get routine problems corrected and use scare tactics to sell. | | |
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| MarTech webinar | | | Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. . | | |
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| Retail media networks | | | Advertisers will continue to pursue RMN opportunities as the value of first-party shopper data increases with the phasing out of cookies. | | |
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| Free online event for marketers | | | Attend The MarTech Conference, online March 19-20, for FREE, to discover technologies, solutions, and strategies that can help you power organizational growth. No registration fee, no travel, no time out of the office. Grab your free pass | | |
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